Adytum Education · Adytum Certified

The operating system for the function you can't hire yet. Foundations free, forever.

Eight tracks across Brand, Marketing, Sales, Operations, Accessibility, AI Toolkit, AI Workforce Architect, and Educator. Four tiers per track — Foundations (free) through Master. PhD-density curriculum. Founder-pace consumption. Portfolio-only assessment. Tool-independent.

Browse the 8 tracks About Adytum Education

The 8 tracks

Pick the discipline you actually work in.

Each track maps to one of Adytum's six Accelerators plus two flagship integrators. Every tier qualifies you for a named role — Foundations grads can be hired Monday as the role's entry contributor.

Track 01

Brand Strategist

Brand Assistant → Director / Fractional CMO

Voice, naming, taglines, mood, competitive position, brand-system governance. AI-native execution + canonical brand frameworks (Aaker, Trout/Ries) in synthesized form.

Authored by Josh Wark · CTO Track 02

Growth Operator

Marketing Coordinator → VP / Fractional CMO

Marketing science (Sharp, Ehrenberg-Bass) + behavioral economics (Kahneman, Cialdini) + brand-vs-activation discipline (Binet/Field) + canonical economics (LTV/CAC). Tool-independent.

Authored by Josh Wark · CTO · Module 1 LIVE Track 03

Revenue Operator

SDR → VP Sales / Fractional CRO

Prospecting, discovery, pitch, objection handling, deal coaching, win-loss. AI-multiplied rep capacity.

Authored by Jessica Wark · CEO · Coming Phase 1 Track 04

Operations Architect

Ops Coordinator → VP Ops / Fractional COO

SOPs, meeting hygiene, status reporting, policy, vendor scoring, RFPs. Full operating-system design.

Authored by Josh Wark · CTO · Coming Phase 1 Track 05

Inclusion Practitioner

A11y Tester → Director / Fractional CAO

WCAG 2.2 AA audit, remediation, accessibility statements, lawsuit-defense documentation, multi-property programs.

Authored by Jessica Wark · CEO · Coming Phase 1 Track 06

AI Toolkit Specialist

AI Ops Assistant → Director / Fractional CAIO

Multi-modal pipelines, prompt engineering, agent orchestration, eval design, cost governance.

Authored by Josh Wark · CTO · Coming Phase 2 Track 07

AI Workforce Architect Flagship

AI Ops Generalist → Chief AI Officer

Stand up the AI-native operating layer for a 5-50 person company. The integrator cert that pulls all six Accelerators together.

Authored by Josh Wark · CTO · Coming Phase 2 Track 08

Educator

Course Assistant → Co-Owner of an Adytum Track

Author and deliver Adytum-style courses. Mentor Practitioner cohorts. The meta-track that creates the next generation of authors.

Authored by Jessica Wark · CEO · Coming Phase 4

How it works

Four tiers per track. Each is a real qualification.

Every tier covers seven competency dimensions: domain theory · tool fluency · process design · edge cases · stakeholder management · ethics & governance · measurement. Hours floor; typical learners spend 30-50% more.

Foundations

FREE

Entry contributor

~15 hrs · self-paced + 2 portfolio pieces + reciprocal peer review

Open Badges 3.0 credential
10 free Adytum credits
Lite prompt pack
25% off Practitioner upgrade (90-day window)

Practitioner

$499

Mid-level operator

~50 hrs · 6-week cohort + 4 portfolio pieces + 1 live panel

50% off Adytum Plus subscription
100-credit pack ($60 value)
Full prompt + template library
Monthly office hours with Josh + Jessica
Partner-referral eligibility

Expert

$1,499

Discipline lead

~120 hrs · 10-week cohort + 6 portfolio pieces + 2 live panels + stakeholder simulation

Everything in Practitioner
Adytum-built case study
Lead 2-4 person team-readiness

Master

$4,999

Director / Fractional CXO

~300 hrs · 24-week residency + capstone + 2 published case studies + final defense panel

Everything in Expert
Sign Adytum SOWs as approved operator
Revenue share on Adytum-referred client work
Adytum Studio fractional-placement eligibility

Why we built this

What makes Adytum Certified different.

Portfolio-only assessment

No multiple choice. You ship 2-6 real deliverables built with Adytum apps. Reviewed by humans, scored against a public rubric.

AI-native by design

Every track teaches you to operate WITH AI assistants — prompt engineering, agent orchestration, human-in-the-loop QA. Not without.

Role-complete curriculum

Seven dimensions per tier — domain theory, tools, process, edge cases, stakeholders, ethics, measurement. Hired Monday, not button-pressers.

IP-safe foundational coverage

Canonical frameworks from the discipline (Aaker, Trout/Ries, SPIN, MEDDPICC, WCAG, NIST AI RMF) taught in synthesized form. Citations + further reading lists. No reproduced copyrighted text.

Stackable + interoperable

Micro-credentials within tracks. Stack 3 → full cert. Stack 6 → Master. Open Badges 3.0 standard, LinkedIn-displayable.

Reciprocal value loop

Cert holders get Plus discounts, credit packs, partner-referral eligibility. Master holders sign Adytum SOWs and earn revenue share on client work.

How we compare

Most credentials in this space don't cover AI-native operator skills. We do.

Program	What it teaches	What it misses
HBS / Wharton Online	Strategy, finance, leadership (pre-AI)	AI-native execution; agentic workflows
PMP / PMI	Project frameworks (Waterfall + Agile)	AI orchestration; multi-agent project ops
SHRM-CP / PHR	HR compliance + people ops	AI-assisted hiring, comp, RIF planning
HubSpot Academy	HubSpot product certs	Cross-tool AI workflows; vendor-agnostic
Reforge / Maven	Senior-IC playbooks	Operator-level AI tooling fluency
AWS / GCP / Azure	Cloud infra ops	Application-layer AI for non-engineers
Adytum Certified	AI-native operator role-completeness end-to-end	The market gap we built for

Get started

Brand Strategist Foundations is open now.

The first of the 8 tracks to launch. Free enrollment. Self-paced. Two portfolio pieces. Peer reviewed. Open Badges 3.0 credential on completion.

Enroll in Foundations (free) Brand Strategist track overview