Eight tracks across Brand, Marketing, Sales, Operations, Accessibility, AI Toolkit, AI Workforce Architect, and Educator. PhD-density curriculum. Founder-pace consumption. Tool-independent. Foundations free forever. Practitioner ($499) through Master ($4,999) when you're ready to go deeper.
Start with any Foundations module → How is this different? →Adytum Education is built for the founder or SMB owner who doesn't yet have a dedicated department for the function — and needs to either perform it themselves, train their first hire on it, or know what "good" looks like before hiring.
You're $0-1M in revenue, 1-5 people, doing all the functions yourself because you have to. You suspect you're doing some of them wrong. You don't have $5K and three months for a Reforge cohort.
"I'm doing all the marketing myself. I don't know if I'm doing it right."
What Education gives you: a framework you can defend, decisions you can make confidently, and a system that scales when you finally do hire.
You're $1-10M, 5-30 people, hiring your first dedicated specialist in a function. You don't fully understand the function yourself, but you have to onboard someone into it credibly.
"I'm hiring my first marketer. What should they know? How do I assess them?"
What Education gives you: a structured ramp for the new hire + a competence rubric you can use in 1:1s, performance reviews, and future hiring.
You're $5-50M, 10-50 people, with function leads in place. You're uncertain whether they're operating at the right bar. You need a defensible competence rubric — not a vibe check.
"I have a marketing manager. I'm not sure if they're good. What's the bar?"
What Education gives you: a canonical bar against which to assess existing team members, give specific feedback, and make hiring or coaching decisions.
Each track teaches the function as a discipline: the canonical theory, the operational workflow, the decision rights, the edge cases, the stakeholder dynamics, the ethics, and the measurement. Tool-independent — everything you learn applies in any toolchain.
Be your own brand strategist.
Foundations LIVE · 7 modules · ~30K words
Be your own marketing department.
Module 1 LIVE · 6 modules in authoring
Be your own sales team.
Authoring · Jessica Wark
Be your own ops function.
Authoring · Josh Wark
Make your product usable by everyone.
Authoring · Jessica Wark
Be your own IT + AI ops.
Authoring · Josh Wark
Design the AI-augmented company you want.
Flagship · Authoring · Josh Wark
Train the next person who joins.
Authoring · Jessica Wark
Most "learning" products are either too shallow (Hubspot Academy), too expensive (Reforge, MBA), too unstructured (founder podcasts), or vendor-locked (every platform-specific certification). Adytum Education combines depth, structure, founder-pace, and tool-independence — no alternative gets all four.
| What | Depth | Structured | Founder-pace | Tool-independent |
|---|---|---|---|---|
| Adytum Education | ✓ | ✓ | ✓ | ✓ |
| Coursera / LinkedIn Learning | Surface | ✓ | ✓ | ✓ |
| Hubspot / Salesforce / Google Academies | Vendor-shallow | ✓ | ✓ | Vendor-locked |
| Reforge / Maven cohorts ($2-5K) | ✓ | ✓ | Cohort timeline | ✓ |
| MBA programs ($150K+) | ✓ | ✓ | 2 years | ✓ |
| Founder podcasts / IndieHackers | Anecdotal | No structure | ✓ | ✓ |
| Canonical books (Drucker, Sharp, etc.) | ✓ | No app bridge | Reading time | ✓ |
No email required to read. Earn an Open Badges 3.0 micro-credential for any single module by passing the focused micro-portfolio at the end. Stack 7 lesson certs + the final synthesis portfolio = the full Foundations certificate for that track.
Because the founder/SMB owner reading this can't afford to gate-keep the basics behind a paywall. You need to learn enough to know if the function is worth investing in further. Foundations gives you that — at the same rigor as the paid tiers, without the credit-card requirement.
Once you've completed Foundations and know the discipline applies to your business, Practitioner ($499) deepens the craft. Expert ($1,499) covers director-level scope. Master ($4,999) is for VP / C-suite operators. Each tier is portfolio-assessed; no attendance certificates.
Start the Brand Strategist Foundations →Self-paced. Portfolio-assessed at each tier. Lesson-level certs stack into tier certs; tier certs stack into a full Track Master credential.
~15 hours · 7 modules + glossary · Open Badges 3.0 lesson certs available · brand-entry-point + competence-validator for the role.
~50 hours · executable craft · day-to-day operator work · portfolio review with reciprocal peer + Adytum QA.
~120 hours · director-level scope · team building, budget defense, measurement maturity · capstone strategic plan.
~300 hours · VP / C-suite scope · P&L ownership, M&A diligence, board-level stewardship · capstone GTM transformation case + mentor panel.
Read the curriculum. Decide if it's for you. If yes, complete the micro-portfolio + earn the lesson cert. Stack up to a Foundations certificate. Decide if Practitioner is worth the next investment. No funnels, no upsell pressure.
Brand Strategist Foundations → Growth Operator Foundations →