Eight tracks across Brand, Marketing, Sales, Operations, Accessibility, AI Toolkit, AI Workforce Architect, and Educator. PhD-density curriculum at founder pace, independent of any tool. Foundations free forever. Practitioner ($499) through Master ($4,999) when you want to go deeper.
Start with any Foundations module → How is this different? →Adytum Education is built for the founder or SMB owner who doesn't yet have a dedicated department for the function and needs to perform it themselves, train their first hire on it, or know what "good" looks like before hiring.
You're $0-1M in revenue, 1-5 people, doing all the functions yourself because you have to. You suspect you're doing some of them wrong. You don't have $5K and three months for a Reforge cohort.
"I'm doing all the marketing myself. I don't know if I'm doing it right."
What Education gives you: a framework you can defend, decisions you can make confidently, and a system that scales when you finally do hire.
You're $1-10M, 5-30 people, hiring your first dedicated specialist in a function. You don't fully understand the function yourself, but you have to onboard someone into it credibly.
"I'm hiring my first marketer. What should they know? How do I assess them?"
What Education gives you: a structured ramp for the new hire + a competence rubric you can use in 1:1s, performance reviews, and future hiring.
You're $5-50M, 10-50 people, with function leads in place. You're uncertain whether they're operating at the right bar. You need a defensible competence rubric.
"I have a marketing manager. I'm not sure if they're good. What's the bar?"
What Education gives you: a canonical bar against which to assess existing team members, give specific feedback, and make hiring or coaching decisions.
Each track teaches the function as a discipline: the canonical theory, the operational workflow, the decision rights, the edge cases, the stakeholder dynamics, the ethics, and the measurement. Everything you learn applies in any toolchain.
Be your own brand strategist.
Foundations LIVE · 7 modules · ~30K words
Be your own marketing department.
Module 1 LIVE · 6 modules in authoring
Be your own sales team.
Authoring · Jessica Wark
Be your own ops function.
Authoring · Josh Wark
Make your product usable by everyone.
Authoring · Jessica Wark
Be your own IT + AI ops.
Authoring · Josh Wark
Design the AI-augmented company you want.
Flagship · Authoring · Josh Wark
Train the next person who joins.
Authoring · Jessica Wark
Most "learning" products are either too shallow (Hubspot Academy), too expensive (Reforge, MBA), too unstructured (founder podcasts), or vendor-locked (every platform-specific certification). Adytum Education combines depth, structure, founder-pace, and tool-independence.
| What | Depth | Structured | Founder-pace | Tool-independent |
|---|---|---|---|---|
| Adytum Education | ✓ | ✓ | ✓ | ✓ |
| Coursera / LinkedIn Learning | Surface | ✓ | ✓ | ✓ |
| Hubspot / Salesforce / Google Academies | Vendor-shallow | ✓ | ✓ | Vendor-locked |
| Reforge / Maven cohorts ($2-5K) | ✓ | ✓ | Cohort timeline | ✓ |
| MBA programs ($150K+) | ✓ | ✓ | 2 years | ✓ |
| Founder podcasts / IndieHackers | Anecdotal | No structure | ✓ | ✓ |
| Canonical books (Drucker, Sharp, etc.) | ✓ | No app bridge | Reading time | ✓ |
No email required to read. Earn an Open Badges 3.0 micro-credential for any single module by passing the focused micro-portfolio at the end. Stack 7 lesson certs + the final synthesis portfolio into the full Foundations certificate for that track.
Because the founder/SMB owner reading this can't afford to gate-keep the basics behind a paywall. You need to learn enough to know if the function is worth investing in further. Foundations gives you that at the same rigor as the paid tiers, with no credit card required.
Once you've completed Foundations and know the discipline applies to your business, Practitioner ($499) deepens the craft. Expert ($1,499) covers director-level scope. Master ($4,999) is for VP / C-suite operators. Each tier is portfolio-assessed; no attendance certificates.
Start the Brand Strategist Foundations →Self-paced and portfolio-assessed at each tier. Lesson-level certs stack into tier certs; tier certs stack into a full Track Master credential.
~15 hours · 7 modules + glossary · Open Badges 3.0 lesson certs available · brand-entry-point + competence-validator for the role.
~50 hours · executable craft · day-to-day operator work · portfolio review with reciprocal peer + Adytum QA.
~120 hours · director-level scope · team building, budget defense, measurement maturity · capstone strategic plan.
~300 hours · VP / C-suite scope · P&L ownership, M&A diligence, board-level stewardship · capstone GTM redesign case + mentor panel.
Read the curriculum and decide if it's for you. If yes, complete the micro-portfolio + earn the lesson cert. Stack up to a Foundations certificate. Decide if Practitioner is worth the next investment. No funnels or upsell pressure.
Brand Strategist Foundations → Growth Operator Foundations →