EmailRoaster: your cold email gets three rewrites, no ego.
EmailRoaster takes your draft cold email and returns (1) a scorecard, (2) three rewrites at different tones, and (3) a recommended subject line refresh. Use it before every cold outbound send.
Open EmailRoaster
Go to /apps/emailroaster/. Sign in at /portal/ if needed.
2 credits per roast. Plus's 75/month = 37 roasts. If you're running outbound campaigns, that's enough to QA every email before send.
Paste your draft email
The form takes:
- Subject line: exactly as you'd send it
- Body: full email body, signature optional but recommended
- Who you're sending to: one sentence. "VP Marketing at a SaaS company, ~$10M ARR" is enough.
- What you want them to do: the CTA. Be specific: "Book a 15-min call" or "Reply with a yes/no".
Read the scorecard first
EmailRoaster scores your draft on:
- Subject line: will it get opened? (length, curiosity gap, urgency, jargon density)
- Opening line: does it pass the "is this about me?" test in the first 8 words?
- Ask clarity: is the CTA specific, low-friction, and easy to say yes to?
- Length: is it short enough to read on mobile in one swipe?
- Personalization: is there evidence you researched them, or is this clearly mass-merge?
Each dimension gets a color-coded score. If everything's green, send your original. If even one is red, look at the rewrites.
Compare the 3 rewrites
| Variant | When to send it |
|---|---|
| Punchy | Short, sharp, slightly cheeky. Best for founders / individual contributors who hate corporate email. |
| Direct | Clean, professional, no fluff. Best for VPs / executives who triage in 15 seconds. |
| Warm | Conversational, peer-to-peer. Best when there's a real connection (mutual contact, shared context). |
Each variant card has a Copy button and a "Tune in BrandVoice" handoff if you want to push the rewrite further in your specific brand voice.
Pick, paste, send (then track replies)
Hit Export as Markdown for the scorecard + all 3 variants in one .md file. Drop it in your CRM as a note, or save to a "best emails" library.
Track which variant tone gets replies in your audience. Over a few campaigns you'll learn which one works for your ICP.
What EmailRoaster won't do
- Write you a cold email from scratch: start with a draft, even a bad one. The roast only works when there's something to compare against.
- Tell you who to email: list-building is a different problem.
- Send the email: paste the winner into your email tool yourself.
- Replace deliverability hygiene: SPF, DKIM, DMARC, and sender reputation matter more than copy. If your domain is burned, no rewrite saves you.