Help / Guides / BrandVoice rewrite
BrandVoice rewrite: step by step.
Paste any copy, pick a preset voice (or extract one from a URL), and get 3 rewrites at different intensity levels in under a minute.
Open the app.
Go to /apps/brandvoice/rewrite/ (or from /portal/ → My Apps → BrandVoice rewrite tile).
Paste your copy.
Paste up to 5,000 characters (~750-1000 words) into the text box. Anything works: a product description, cold email, homepage headline, paragraph from a blog post, ad copy.
Pick a voice.
Two paths:
A · Pick a preset voice
Click one of the 6 preset voice buttons. Each is a fully-developed persona.
| Voice | Best for |
|---|---|
| Operator-grade (Adytum) | SMB ops, founder peer-to-peer, no-fluff B2B |
| Warm + Crafted | DTC food/CPG, hospitality, maker brands |
| Austere Tech | Documentation, product copy, technical writing |
| Bold Editorial | Op-eds, thought leadership, opinion-led content |
| Natural / Eco | Sustainability, provenance, slow brands |
| Dry / Wry | Deadpan blog-era voice, irreverent newsletters |
B · Extract a voice from a URL
If your brand has its own voice but doesn't match any preset, paste your homepage URL in the "extract" field. We fetch the page, analyze the writing style, and build a temporary voice profile from it (1 credit on Plus, 2/day free).
The extracted voice shows up under the preset buttons. Click it to use it.
(Plus customer) Enter your account email.
Under the voice picker, there's an optional "Plus customer?" field. If you fill it with the email tied to your Adytum subscription, we charge 1 credit and skip the 5/day rate limit.
Skip the field if you're on the free preview.
Click "Rewrite copy →" and wait ~10 seconds.
You'll get three variants back at different rewrite intensities:
- Close stays very near the original wording. It touches up cliché phrases and tightens weak sentences. Most readers wouldn't notice the rewrite at the word level.
- Moderate restructures sentences for the voice's pacing. It keeps paragraphs and claims, but the rhythm changes.
- Hard restructures from meaning up, with new sentence order and tighter ways to make the same points. Highest impact, biggest risk of voice drift.
Look at the "What's next?" suggestions.
Under the variants, you'll see cross-app suggestions:
- Rewrite more copy in the same voice (just paste another piece)
- Extract from another URL to capture a different brand voice
- Score your rewrite against your brand with BrandCheck (5 credits)
- Get your whole site rewritten with Crafted Voice Migration ($299, done for you)