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BrandCheck: a 4-dimension brand audit in under a minute.

App: /apps/brandcheck/ Cost: 5 credits per audit Time: 5 min · ships .md export

BrandCheck scans any public URL and scores it on four dimensions: clarity, consistency, distinctiveness, and trust. Each dimension gets a 0-100 score, a one-paragraph diagnosis, and the specific fix to do first.

Open BrandCheck

Go to /apps/brandcheck/. Sign in at /portal/ first if you're not already a Plus / Studio / Crafted customer.

5 credits per audit. Plus's 75-credit allowance = 15 audits/month. Studio (250) = 50. If you're auditing competitors at scale, packs are cheaper per audit.

Paste a URL (yours or a competitor's)

The audit works on any public-facing landing page, marketing site, or product page. It looks at:

Headline + subheadline for clarity
Visual hierarchy, typography, color for consistency
Positioning + messaging differentiation for distinctiveness
Social proof, claims, design polish for trust

Tip: audit competitors too. Run BrandCheck on your top 2-3 competitors first. You'll spot where they're winning (where you should match) and where they're weak (where you should attack). The .md export makes a great input for a strategy doc or pitch deck.

Read the color-coded scorecard

Each of the 4 dimensions gets a color-coded score:

Green ≥ 80: solid, keep doing what you're doing Amber 60-79: fixable in a few hours Red below 60: significant gap, prioritize this

The aggregate score is the weighted average. Below the score, you get the diagnosis and the specific fix.

Use the per-dimension handoffs

Every dimension card has a "Fix in" button that pre-loads the relevant fix into another Adytum app:

Dimension	Handoff app	Why
Clarity	BrandVoice	Rewrite the headline and subheadline to be tighter, with fewer buzzwords.
Consistency	Crafted	Visual consistency requires a real design system. Crafted ships WCAG-compliant kits.
Distinctiveness	TaglineGen	10 fresh tagline angles to find the one that owns a position competitors can't.
Trust	BrandVoice + Crafted	Trust often needs better social proof copy and cleaner design.

Export and share

Hit Export as Markdown. You get a clean .md file with the score, per-dimension diagnosis, and recommended fixes. Use it to:

Drop into a Notion / Google Doc strategy brief
Paste into Slack for your design or marketing team
Hand to a freelancer or agency as a scoped brief

What BrandCheck can't see

Accessibility: use A11yScan for WCAG 2.1 AA audits.
Conversion / funnel: BrandCheck scores how you show up. Conversion is a different audit.
SEO: content quality affects trust scoring, but BrandCheck is not an SEO tool.

What's next? Most users run BrandCheck on their own site first, then on 2-3 competitors. The best place to invest is the 1 dimension where you're red while a competitor is green. Use the per-dimension handoff button to jump straight into the fix.