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BrandCheck — a 4-dimension brand audit in under a minute.

App: /apps/brandcheck/ Cost: 5 credits per audit Time: 5 min · ships .md export

BrandCheck scans any public URL and scores it on four dimensions: clarity, consistency, distinctiveness, and trust. Each dimension gets a 0–100 score, a one-paragraph diagnosis, and the specific fix to do first.

Open BrandCheck

Go to /apps/brandcheck/. Sign in at /portal/ first if you're not already a Plus / Studio / Crafted customer.

5 credits per audit. Plus's 75-credit allowance = 15 audits/month. Studio (250) = 50. If you're auditing competitors at scale, packs are cheaper per audit.

Paste a URL (yours or a competitor's)

The audit works on any public-facing landing page, marketing site, or product page. It looks at:

Headline + subheadline for clarity
Visual hierarchy, typography, color for consistency
Positioning + messaging differentiation for distinctiveness
Social proof, claims, design polish for trust

Tip — audit competitors too. Run BrandCheck on your top 2–3 competitors first. You'll spot where they're winning (where you should match) and where they're weak (where you should attack). The .md export makes a great input for a strategy doc or pitch deck.

Read the color-coded scorecard

Each of the 4 dimensions gets a color-coded score:

Green ≥ 80 — solid, keep doing what you're doing Amber 60–79 — fixable in a few hours Red < 60 — significant gap, prioritize this

The aggregate score is the weighted average. Below the score, you get the diagnosis and the specific fix.

Use the per-dimension handoffs

Every dimension card has a "Fix in [app]" button that pre-loads the relevant fix into another Adytum app:

Dimension	Handoff app	Why
Clarity	BrandVoice	Rewrite the headline and subheadline tighter, sharper, less buzzword.
Consistency	Crafted	Visual consistency requires a real design system, not a one-off fix. Crafted ships WCAG-compliant kits.
Distinctiveness	TaglineGen	10 fresh tagline angles to find the one that owns a position competitors can't.
Trust	BrandVoice + Crafted	Trust often = better social proof copy + cleaner design. Fix both.

Export and share

Hit Export as Markdown. You get a clean .md file with the score, per-dimension diagnosis, and recommended fixes — ready to:

Drop into a Notion / Google Doc strategy brief
Paste into Slack for your design or marketing team
Hand to a freelancer or agency as a scoped brief

What BrandCheck can't see

Accessibility — use A11yScan for WCAG 2.1 AA audits.
Conversion / funnel — BrandCheck scores how you show up, not how visitors convert. That's a different audit.
SEO — content quality affects trust scoring, but BrandCheck is not an SEO tool.

What's next? Most users run BrandCheck on their own site first, then on 2–3 competitors. The pattern: identify the 1 dimension where you're red while a competitor is green — that's the highest-leverage place to invest. Use the per-dimension handoff button to jump straight into the fix.