The meta-build. A two-person AI-product company shipping 19+ apps + 6 Accelerator suites + the Express sub-brand, built with AI agents and small-team discipline.
Highlights — brands & products built with Adytum.
Real things shipped using the Adytum suite. Featured below: MBA Rock, plus other live and in-progress builds across our brand family.
"The world's first rock-and-roll Musical Business Album."
A self-paced MBA program taught through original songs, animated videos, and bite-sized lessons. No textbook. No lectures. Just music that sticks.
The full curriculum — 10 modules, 74 lessons
Below: every module in order with lesson counts and a sampling of what's inside. Source: learn.mbarock.com/lessons.v2.json (canonical lesson registry). Deep-dive supplements (fractional IDs like 1.5, 2.5.5) sit between parent lessons in the listening order.
Finance Fundamentals
Cash flow as oxygen. Breakeven proofs, the top-line lie, time value, CAC & LTV.
Strategy & Competitive Advantage
Moats, Porter's Five Forces, VRIO, Blue Ocean. Diagnose where you actually compete.
People & Leadership
Onboarding, crisis handling, hiring discipline, decision velocity, culture by design.
Unit Economics & Growth Metrics
Customer obsession, brand story, funnel math, pricing power, integrated marketing.
Operations & Technology
Flow not force. Process maps, the quality engine, modern tech, build vs. buy.
Growth & Capital
The longest module. Growth engines, the capital stack, term sheets, negotiation, exits, risk, ethics.
Marketing & Brand
The marketing block. Funnel, positioning, pricing strategy, content, customer retention.
Operations & Execution
Operational depth: supply chain, quality (Six Sigma), program management, vendors.
Analytics & Decision Making
Data-driven decisions, KPIs & dashboards, experimentation, forecasting, risk.
Innovation & Future
The capstone. Innovation, the Innovator's Dilemma, AI & emerging tech, ESG, the future-ready leader.
1.5, 2.5.5, 3.3.3, 4.2.5) are real deep-dive supplements positioned between parent lessons in the listening order — e.g. The Breakeven Proof at 1.5 sits between Oxygen: Cash Flow (1) and The Top Line Lie (2). Total holds at lesson_canon_total: 74.
Pricing & access
Online · Self-paced · Worldwide
What you get
Lifetime access to all 10 modules + 74 lessons + capstone + Operator's Certificate.
Adytum apps used to build this
The brand, web, voice, and competitive positioning for MBA Rock were built end-to-end using apps from the Adytum suite. Roughly the same pipeline you'd use for any new venture.
Other builds from the Adytum family
Live and in-progress products across our brand family. Each shares operational infrastructure with the main Adytum platform.
Sub-brand for one-shot consumer apps. $2.99-$14.99 per use, no subscription. Three SKUs live, 21 more queued.
Compliance-aware NIL platform. Parent-as-owner architecture until athlete is 18, Stripe Connect for payouts, attorney-panel reviewed agreements.
Family of food brands sharing infrastructure. Operational stack consolidation underway: HubSpot CRM, Stripe payments, shared marketing automation.
A voice-first AI companion being designed for a specific 16yo's needs — broad-scope conversation, narrow-fit personalization, with a noticing protocol for caregivers. Brand TBD.
Built something with Adytum?
If you're a partner, customer, or operator who shipped a product using the Adytum suite, we'd love to feature it. Email a one-line description, a link, and what apps you used — we'll do the rest.
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