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Brand Accelerator · visual direction brief

3 distinct mood boards. One brief in. Calibrated out.

Brand brief in → three different directional concepts, each with a color palette (hex + role), typography pairing, texture/material keywords, image-search keywords for Midjourney or Pinterest, reference categories, and traps to avoid. Plus a recommended direction with a sanity-check qualifier.

~60 seconds 3 credits per board 1 free preview per week Sonnet model
Not an image generator. We brief the visual direction, and you take it to Midjourney, Pinterest, or your designer. We do this on purpose, because AI-generated images can come with made-up color values or fabricated references.

Brief the board.

The more specific your inputs (especially emotional targets + what-to-avoid), the more useful the directions.

2-3 sentences. Who you are + what you offer + what's distinctive.
What should viewers FEEL? 3-5 words/phrases. e.g. "warmth, craft, trust, slow." Or "energy, sharpness, irreverence."
What would be wrong for this brand? e.g. "generic Silicon Valley SaaS gradients" or "tech bro neon" or "1990s rustic country".
Categories / eras / contexts the brand admires. e.g. "1970s Penguin paperbacks" or "Japanese minimalist hospitality" or "European industrial signage".
The free tier allows 1 preview per week per email.
3 credits per board when paid. Free preview: 1 per week per email.
Next steps
    Confidence note

    What's next?

    CompetitorTracker →
    Map which direction differentiates vs the competitive set.
    BrandVoice →
    Lock the verbal voice that matches the visual direction.
    NamingLab →
    Name candidates that fit the recommended direction.
    TaglineGen →
    Tagline candidates with the right tonal weight.