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Brand Accelerator · visual direction brief

3 distinct mood boards. One brief in. Calibrated out.

Brand brief in → three different directional concepts, each with a color palette (hex + role), typography pairing, texture/material keywords, image-search keywords for Midjourney or Pinterest, reference categories, and traps to avoid. Plus a recommended direction with a sanity-check qualifier.

~60 seconds 3 credits per board 1 free preview per week Sonnet model
Not an image generator. We brief the visual direction; you take it to Midjourney / Pinterest / your designer. This is deliberate — calibrated text we can stand behind, not AI-generated images with hallucinated color values or fabricated references.

Brief the board.

The more specific your inputs (especially emotional targets + what-to-avoid), the more useful the directions.

2-3 sentences. Who you are + what you offer + what's distinctive.
What should viewers FEEL? 3-5 words/phrases. e.g. "warmth, craft, trust, slow." Or "energy, sharpness, irreverence."
What would be wrong for this brand? e.g. "generic Silicon Valley SaaS gradients" or "tech bro neon" or "1990s rustic country".
Categories / eras / contexts the brand admires. e.g. "1970s Penguin paperbacks" or "Japanese minimalist hospitality" or "European industrial signage".
Free tier gates by email — 1 preview per week.
3 credits per board when paid. Free preview: 1 per week per email.
Next steps
    Confidence note

    What's next?

    CompetitorTracker →
    Map which direction differentiates vs the competitive set.
    BrandVoice →
    Lock the verbal voice that matches the visual direction.
    NamingLab →
    Name candidates that fit the recommended direction.
    TaglineGen →
    Tagline candidates with the right tonal weight.